TY  - BOOK
AU  - Robert M. Seiler and Tamara P. Seiler
AB  - In this authoritative work, Seiler and Seiler argues that the establishment and development of moviegoing and movie exhibition in Prairie Canada is best understood in the context of changing late-nineteenth-century and early-twentieth-century social, economic, and technological developments. From the first entrepreneurs who attempted to lure customers in to movie exhibition halls, to the digital revolution and its impact on moviegoing, Reel Time highlights the pivotal role of amusement venues in shaping the leisure activities of working- and middle-class people across North America. As marketing efforts, the lavish interiors of the movie palace and the romantic view of the local movie theatre concealed a competitive environment in which producers, exhibitors, and distributors tried to monopolize the industry and drive their rivals out of business. The pitched battles and power struggles between national movie theatre chains took place at the same time that movie exhibitors launched campaigns to reassure moviegoers that theatres were no longer the
ID  - OAPEN ID: 15427
KW  - Prairies
KW  - Movies
KW  - Theatres
KW  - Nickeolodeon
L1  - http://www.aupress.ca/index.php/books/120213
LA  - English
LK  - https://directory.doabooks.org/handle/20.500.12854/57926
PB  - Athabasca University Press
PY  - 2013
SN  - 9781927356012
SN  - 9781926836997
SN  - 9781927356005
TI  - Reel Time: Movie Exhibitors and Movie Audiences in Prairie Canada, 1896 to 1986null
ER  - 
