TY  - BOOK
AU  - Gonser, Simon
AB  - For a long time, big banks had little interest in having workers or employees as their customers. Only in the aftermath of the German Economic Miracle did Deutsche Bank, Dresdner Bank, and Commerzbank begin wooing the common people and their savings with new financial products. But were the big banks the real driving forces behind this change or were the banks being impelled by the dawn of a new dynamic epoch?
DO  - 10.1524/9783110345254
ID  - OAPEN ID: 29517
KW  - Bank history economic history Dresdner Bank Commerzbank Deutsche Bank
L1  - https://doi.org/10.1524/9783110345254
LA  - German
LK  - https://directory.doabooks.org/handle/20.500.12854/51050
PB  - De Gruyter
PY  - 2014
SN  - 9783110345254
TI  - Der Kapitalismus entdeckt das Volk. Wie die deutschen Großbanken in den 1950er und 1960er Jahren zu ihrer privaten Kundschaft kamennull
ER  - 
