TY  - BOOK
AU  - Muhiuddin Haider
AU  - Heather Nicole Platter
AB  - This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.
DO  - 10.5772/intechopen.72462
ID  - OAPEN ID: 37524
KW  - Health Administration
KW  - Social Sciences and Humanities
KW  - Management and Economics
KW  - Business
L1  - https://www.intechopen.com/books/selected-issues-in-global-health-communications
LA  - English
LK  - https://directory.doabooks.org/handle/20.500.12854/59145
PB  - IntechOpen
PY  - 2018
SN  - 9781789237900
SN  - 9781789237894
TI  - Selected Issues in Global Health Communicationsnull
ER  - 
