TY  - BOOK
AU  - Völzmann, Berit
AB  - Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.
DO  - http://dx.doi.org/10.5771/9783845282251
ID  - OAPEN ID: 29367
KW  - Allgemeine Grundlagen des Rechts
KW  - Rechtsmethodik
KW  - Methodenlehre
L1  - https://www.nomos-elibrary.de/10.5771/9783845282251
LA  - German
LK  - https://directory.doabooks.org/handle/20.500.12854/48554
PB  - Nomos Verlagsgesellschaft mbH & Co. KG
PY  - 2015
SN  - 9783845282251
TI  - Geschlechtsdiskriminierende Wirtschaftswerbung : Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG
ER  - 
