TY  - BOOK
AU  - Ben Goldsmith
AU  - Mark Balnaves
AU  - Tom O'Regan
AB  - This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
DO  - 10.5040/9781849664622
ID  - OAPEN ID: 14382
L1  - http://dx.doi.org/10.5040/9781849664622
LA  - English
LK  - https://directory.doabooks.org/handle/20.500.12854/57629
PB  - Bloomsbury Academic
PY  - 2011
SN  - 9781849664622
TI  - Rating the Audiencenull
ER  - 
